Wednesday, February 26, 2020

Marketing Management class discussion wk11 Coursework

Marketing Management class discussion wk11 - Coursework Example The first name is always the easiest to remember a person by. The campaign make use of diverse communication modes, such as advertising, sales promotion and public relations and publicity (Kotler & Keller, 2015). Coca cola has invested heavily in advertising the campaigns. Television advertisement is rampant to alert the product consumers of what they have to offer. Other advertising methods includes use of brochures at the sales points, billboard along busy streets, point of sales displays and packaging inserts. Prior to campaign, the company did massive streets campaign, trade shows and fairs to promote their product (Coca-Cola, 2013). The use of names in the brand was symbolic of social interactions. One could have a psychological connection with the brand. Consequently, the right brain possessing the dire need to consume the drink is hyper-activated. Pleasure effect activation leads to an intense feeling to purchase more. Concisely, there is development of an element of ownership via the name on the bottle. Personalisation transfers the eventual meaning to the brain, hence one have a total notion of Coca cola as a true brand. The success of the campaign is evident with the escalation in consumption by 9%, with further increase in Facebook page

Monday, February 10, 2020

Best Treatment Approach For Persons Diagnosed With Schizophrenia Research Paper

Best Treatment Approach For Persons Diagnosed With Schizophrenia - Research Paper Example They also were incapable of winning people over or keeping their jobs because of their odd behavior, poor memory and inattention. Every day of their lives, they were on therapy. This writer will be investigating various researches to find a possible solution to the plight of the schizophrenics. The aim is to improve the quality of life of the schizophrenic patients. The best treatment approach for improving the quality of life of persons diagnosed with Schizophrenia Introduction Schizophrenia was a mental health disorder with several symptoms: positive and negative (Draper et al, 2009). Diagnosis was made by the DSM-IV criteria. Hallucinations represented the positive symptoms. The negative symptoms were the emotional problems of flat affect (Arif et al, 2011). Cognitive deficits included attention problems. This writer will investigate the efficacy of the types of therapy that had been used for management of schizophrenics and the advantages of using cognitive behavior therapy and r ehabilitation in addition assuming that the combination of procedures would elevate the quality of life of schizophrenics. CATIE The CATIE (Clinical Antipsychotic Trials of Intervention Effectiveness) was performed in US with 1460 patients to unearth evidence to indicate how clinical management could improve the efficiency of management (Bick et al, 2007). Different atypical antipsychotic drugs were investigated in clinical practice for an 18 month period (Bick et al, 2007). A 3-phase design was used. The results were depressing in that the drawbacks of the clinical practice were found. Antipsychotic treatment alterations The second generation drugs of olanzapine and clozapine which were the usual first-line- of- treatment drugs and widely used had the problems of metabolic dysfunction. Responding to the need for improvement of treatment of schizophrenia, newer drugs had been studied recently. This paper will highlight a few recent studies out of the many. The goal of antipsychotic treatment was to eliminate symptoms rapidly, prevent the relapses, decrease the severity of the illness and help to improve social relationships (Chwieduk and Keating, 2010). The use of Iloperidone, Paliperidone and Lurasidone were investigated (Arif and Mitchell, 2011; (Chwieduk and Keating, 2010; Ehret et al, 2010). Cognitive behavior therapy Cognitive behavior therapy (CBT) had been recognized by many researchers as appropriate for treating schizophrenic patients as a complement to their pharmacotherapy (Kuller et al, 2010). The collaborative efforts of the clinician and the patient in evaluation of delusional beliefs in order to understand the underlying beliefs constituted one approach. The success of the therapy depended on the extent of therapeutic relationship between the clinician and the patient. Almost 20 trials had compared the treatment of patients who had the usual therapy of drugs and case management as against another group which had CBT in addition. The outcomes wer e based on patient characteristics, acute against chronic illness, short against long-term results and the type of symptoms. Psychosocial rehabilitation Valencia et al investigated the possibility of implementing a rehabilitation program in Mexico on the lines of similar programs in the US and the UK (2010). Social skills training and family psycho-education both established rapport between them (Valencia, 2010). The patients became less anxious and the program was a